SEO for Small Business

I believe, it’s every small business owners dream to see their small organization transformed into a large organization spread around the world. It does not mean they want grow into 5000-employee organization with $10Billion turnover in next 5yrs. It’s about their reach to customer base across the Globe.

In today’s online economy, where small business is no longer limited by their physical location or reach, their dream to go global is far closer than it was ever been.

In the past, one of the challenges with any business to market their products worldwide was lack of sales and marketing infrastructure. To build it required constant business growth complimented by huge investment.

Internet marketing is a blessing for every small business owner with a dream to grow big. Internet marketing is the most cost effective way for any business to market their products and services worldwide. Best of all, Internet marketing is not a domain of select few. Numerous Internet marketing specialists can help achieve your objectives.

Even though, technology has made it look like a breeze for any business to jump into Internet marketing but it can result in zero outcome if you don’t do it right.

Internet marketing  must be treated with respect and care. It’s important to understand and evaluate all available internet marketing options and see which of these Internet marketing strategy best suites your business.

Internet marketing  is a combination of multiple options e.g. Email marketing, Search Engine Optimization ( SEO ), Ad Words, Affiliate marketing and now the fastest growing, Social Media Marketing ( SMM ).

So far, promotion through Search Engine Optimization is the most cost effective from longer terms perspective. Getting found through organic search gives more credibility to your business as compared to be listed at the top through Adwords.

To maintain your ranking requires constant work in terms of continually updating your website content, regular blogging and maintaining local listing through Google places etc.

Google constantly changes their search algorithms in other words, rules are changed regularly and that affects every site. For this, you need a good Search engine optimizer who can keep track of the changes and make regular submissions. Search Engine Optimization ( SEO ) is all about doing simple things regularly, ethically and by keeping your customers best interest in mind.

We at NextGen ebiz offer combination of online marketing techniques, innovative design & strong application development capabilities to provide best output and results to enhance site rankings and ultimately business over the internet.

Web Design & Ecommerce

For an online ecommerce shop front, their website design is as important as designing brick & mortar shop. Just imagine going to a huge hardware store and once you get in, you can’t see any signage or anyone one coming to help you.

How would you feel trying to find something you really need urgently from stack of million items? On top that, the store is so shabby and with bad colour combinations that you feel like throwing up. May be at that time, you will run faster than Usain Bolt out of that shop and take hundred other potential customers with you by shouting it loud. That is called negative publicity through word of mouth.

Online ecommerce stores are exactly like that, only difference is, our fingertips do the running. It depends entirely on business owner to appreciate the value of making their online shop fronts, presentable, inviting and provide exceptional customer experience.

Web design should make your customer’s browsing experience a fun activity and they should feel compelled to buy more than what they planned for initially.

There are number of factors that make your online business a successful online business. Most critical is website design. The biggest mistake storeowners make when designing their store is, pick the colours and look they think is good. One thing they forget is, they are not the customer, Web design, must be appealing to their customer base. I agree, you cannot please everyone and that’s where your market research comes into play. Anyone selling hardware items, most likely their target market would be men and more specifically trades people. Based on this demography, your website designer should come up with suitable design with right colour combination and above all, keep it simple. Remember, men don’t do window shopping! Moreover, they don’t have the same level of patience as women. Therefore, website must be easy to navigate and able to help where ever your customer is stuck.

When doing the web design, you should know your customers buying behaviours. Do they buy online via pc, tablet or Smartphone? If your customers are mobile most of the time and only buy through smart phone or tablets, its gives you an idea. In that case, your well-designed website must look good on mobile devices, buying should be easy, and if they are stuck, customer can call you with just click of a button.

Obviously, you should also have the site that suits PCs. That is why most businesses are opting for Standard websites plus mobile website when putting together their web designs.

Website design for ecommerce store defines if your business will be successful in the end or it would just be a drain on resources.

We at NextGen ebiz offer combination of online marketing techniques, innovative design & strong application development capabilities to provide best output and results to enhance site rankings and ultimately business over the internet.