We feel better and excited when buying stuff at special price. It’s one of the most potent selling techniques and directly linked to human psychology. But if we look carefully, we actually buy stuff we may not need at that time but since it’s on special we tend to part with our money earlier than it should be. We buy Christmas gifts 11mths before next Christmas.
But why do we buy stuff? Is that we think we need it and it’s on special OR it’s on special and we may need it?
Now comes the Daily deals phenomena, it takes our temptation to the next level and logic is left far behind in the race. Seller knows that the more time they’ll give to customer less chance they’ll have to close the sale.
And here comes the quick card swipe feature where you can just skim your credit card in front of the machine and there goes your money. I wish it was that easy to earn money!!
How do we know if we are getting the real value through the whole special pricing gimmick or retail giant’s price wars?
So who’s winning the game and who’s loosing out? Is that middle man winning and customer & supplier loosing out?
I think e-commerce is showing the way on how to bring real value to consumers by bringing suppliers and consumers in direct contact. Also cutting the cost of sale for any business and adding to their bottom line. That means overall every one is a winner in this new digital age.
At www.nextgenebiz.com.au we specialize in developing cutting edge performance based e-commerce solutions.
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