What is On-Page Search Engine
Optimization
There
are number of factors that affect the page rank of a web site in different
search engines. These factors are broadly classified as internal and external
page ranking Factors. Site structure and layout is an important part of
Internal Page ranking factor that determines the position of a web site where
it will rank in the relevant search result.
Few
of the points below are helpful when setting up a web site page. One of the
common myths about number of pages a site should have is, more the pages –
better the rank. However, that is not true. Number of pages may be limited but it
is the content that matters. Ongoing update and addition of your website pages
helps search engines like Google to count it as fresh content. Updates from
time to time such as publishing articles, news, press release, useful tips etc
are helpful.
1.
Page Size: Less words / sentences
on a web page will less likely to get attention during search engine listing
because quality content in adequate words are one of the main parameters to
count a page as quality page. Most of these search engines counts a page with
400 to 3000 words on a page as good page (Around 2000 to 20,000 characters).
2.
Relevant Page Names: Instead of
naming an internal page in numbers/nodes like xyz/1, a relevant page name
positively should have a targeted keyword.
3.
Avoid Sub Directories: Sub directories
should be routed through main directory
4.
Targeted Keywords: Web pages
should have repetitive occurrence of targeted keywords (at least 3 to 4 times,
depending upon the overall length of the page content).
5.
Keyword Density : There is a
hidden formula generally followed by search engines to measure relative
frequency of words mentioned Vs total number of words on a web page ( in terms
of percentage) For example if a page has 10 times occurrence of specific word
on a 100 words written content, the keyword density is 10%. Both higher and
lower keyword density is no helpful for any site. Lower percentage will make it
uncounted for and higher can be considered as spam. Therefore, having a balance
is important. Optimum value is around 5% to 7%.
6.
Main Menu Options: As a rule, site
main menu should have some targeted keywords.
7.
Location of text: Expert think,
targeted keywords and phrases should be at beginning of the page. It helps in
getting immediate attention of a search engine.
8.
Text Formatting: Search Engines
consider text special i.e. headings, bold, underlined. Other than this, title
tag of any page, Alt Attribute for each image, Description in Meta
tags etc also play vital role.
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NextGen ebiz Solutions
specializes in development of
e-business strategies and solutions for small to medium business in Australia
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